Biodermal, Hydraxol and PCLE commercials
Some ten years ago, who could imagine that it would possible to shoot products that physically don’t exist? Due to deadlines Biodermal wanted to have both commercials for Hydraxol and PCLE ready before the actual product was available for a shoot. Luckily technology has evolved so rapidly that nowadays it is possible to create nearly everything in CGI with great realism. A new feature that comes with the virtual creation of products is the opportunity to do an animation something that wasn’t possible with regular photography. As a result we could create a commercial very similar in terms of colour grading and texture to previously shot conventional films.