Skip to main content


Hurley home and away uniform

Hurley home and away uniform

By Blog posts, Commissioned No Comments

Hurley home and away uniform

Field hockey is a very fast game that requires great technical and tactical skills to play. In the Netherlands it is very popular and probably played on one of the highest levels of the world. The Dutch “hoofdklasse” is, what the premier league is for football players, considering the amount of foreign players in the Dutch league. Also the Euro hockey league, similar to the champions league in football, has several Dutch contestants every year.  For years, because of my children, I’ve been coach and trainer of Hurley Amsterdam.

As hockey is a relatively “small” sport, lots of help is needed from volunteers to keep the club running. From my background, I work in advertising for many years, I do some communication tasks on behalf of the club. Since there is a new shirt sponsor we had to show the new Hurley home and away uniform. Although summer, the weather Gods weren’t in favour of the shoot. Setting up lights and camera a couple of hours before the talents would arrive delivered the only images without rain.

As it is with deadlines, we had to shoot our first men and women team members in pouring rain, there was no chance of redoing the shot. Luckily we shot the “dry” images before, to be used in retouching as a background. Upfront I visualised a dark sky with the pitch’s new led lights on. While the sky in the image is somewhat greyish, I replaced it with an image of clouds I shot some time ago at the coast of France. The result after a lot of retouching is shown in the animation below.

Pro gold painter church abseiling morning light sun painting


By Blog posts, Commissioned No Comments

Painter for Pro Gold painting materials

Pro gold is a company that manufactures everything a professional painter needs: brushes, sand paper, gloves … everything. You get the idea. For this advertisement, we wanted to express pushing oneself beyond ordinary limits to get the best results possible.

The concept: a man abseiled, hanging from a building tower, painting the wooden exterior moldings of a church.

We had very specific requirements for the shoot. The building, for instance, had to have wood somewhere on the tower that needed to be painted, and we also needed a balcony on the building to set up the necessary equipment for the shoot. After a thorough search we found a church on the Dutch island of Texel, a perfect building set in a fantastic location–all without distractions cluttering the background.

We planned the shoot on a beautiful day in September. We envisioned an image of the hanging painter backlit by the morning sun. We wanted to capture this idea without the help of computer trickery. There was only a short period we had in which to take the shot, somewhere between five to fifteen minutes, where the contrast wasn’t too high to avoided white clipping and underexposed blacks.

We set up our gear the day before, including the ropes, the camera, and the remote controls and did some testing. That way we knew exactly what to do the next morning. On the day of the shoot there was an extremely dense fog. We went up the tower around 5:30 but the sun was not powerful enough to burn away the heavy mist. Luckily, we were able to do several shots of the upcoming sun as well as the painter, using different exposure values. That way, we were able to composite the shot in the computer. Not ideal, but the result was perfect.



Statue of liberty

By Blog posts, CGI, Commissioned No Comments

Statue of Liberty animation for the Dutch lottery  “Miljoenenjacht”

This commercial is completely rendered in 3D, CGI animation. The commercial, for those who don’t understand Dutch, is about winning a trip to New York.

The concept was to create a smiling Statue of Liberty that would appeal to the audience’s imagination. For the background I used a HDRI image of a sky. A flat sky image wouldn’t work–the sky had to move along with the camera as it panned around the statue. Using IBL (image based lighting), the statue reflects the light from the HDRI image, making the two fits seamlessly together.  The trickiest part was to create a believable smile–I mean, it isn’t every day you see a statue crack a grin.

The result speaks for itself.

Statue of liberty polygons 3d cgi animation hdri ibl smiling


Sushi; Japan; tuna; knife; still life; rice; flag; Japanese flag; Room; clean; carpet; car; doors; stereo; Bose; sound; system; 3D; cgi; kamer; geluid; systeem; auto; deuren; Renault; megane


By Blog posts, Commissioned No Comments

Advertisment for Sushi Qube

A sexy shot of one of the delicious dishes from Sushi Qube, a swanky Rotterdam-based sushi restaurant in Holland. The sharp lines and colors of the photo exemplify the precision and beauty of the delicacies on Sushi Qube’s delicate menu.

Samsung notebook

Samsung notebook

By Blog posts, Commissioned No Comments

Samsung Notebook

This was a photo shoot for a new Samsung Notebook product. The thin lines of the computer match the clothing of the models. I used a colour scheme that shifts subtly from a yellowish white to magenta and towards a dark blue hue that brings a little mystery and a lot of gravity to the shot.

Protective ipad cover

Protective iPad cover

By Blog posts, Commissioned No Comments

Protective iPad cover

It’s a modern fear–accidentally drowning your beloved computer equipment with a glass of water, or dropping it in the toilet. If you’ve done it once, you’re always worried it will happen again. It’s a modern phobia that won’t go away.

To save us from our fears, the Europeesche insurance company decided to offer a watertight protective iPad cover to their new clients. They needed an eye-catching advert to show this free cover in action. The fantastic art director I worked with on the project came up with a stunning idea: turning the iPad into a modern day message in a bottle–2.0 style.  I shot his vision at the Dutch shore on a stormy day, giving the advert a bit of added drama.

Bose sound system car doors hifi livingroom

Bose sound system

By Blog posts, CGI, Commissioned No Comments

Bose Sound System

This is an ad that was made for Renault, the French car manufacturer, when they launched a new Megane model boasting a superior Bose sound system.  The adverts purpose was to suggest that the Bose system in your car is as good as any you would have in your house.

Location scouting for a large enough room with creamy walls and a concrete floor to make the art director’s vision come to life was proving to be too time-consuming. Due to the short production time, I decided to model the room, speaker mounts, wires, console and stereo in 3D. Only the car doors and carpet are photographed and pasted into the 3D model. This is just one example where CGI has saved time–and money–for a highly creative project.

Het Klokhuis Dolores Leeuwin jumping pink running shoes New York


By Blog posts, Commissioned No Comments

Het Klokhuis

This fun photo was made for the Dutch children’s television show “Het Klokhuis”, a program on which a wide variety of professions are explained to the children in an engaging and understandable way.

On one of the broadcasts, I was asked to explain what advertising photography was, how it worked and what it is like to work in the field.

I decided that the best way to explain my profession was to create a fake advertising case study. I chose an advert for running shoes, since it is a kind of photographic assignment that commonly comes up in ones professional career. I decided to create a case where, due to costs and production issues, the image had to be composited from several shots–a situation that’s quite common within the industry. 

The result was this photo. The Brooklyn Bridge is in the foreground of the photo with a sneaky Chicago skyline pasted into the background. For the runner displaying the shoes, I had the host of the show jump on a trampoline in front of a blue screen in the studio. I masked that image in the computer and added it to the composite. Result!

The show I presented on can be seen here (in Dutch)

grenade dark sublte colour


By Blog posts, Commissioned No Comments


This image was shot for the Dutch insurance company “Nationale Borg”. They are obviously in the insurance business, insuring large national projects. For the image I created a backdrop with charcoal and I used fairly simple lighting, just some highlights below the ring.

Note the image below with the nice detail of the grenade and the subtle colour differences in both highlights and the darker areas.

Grenade detail dark black subtle colour

Saluki gazelle hound white studio


By Blog posts, Commissioned No Comments


This advert was created for a dog-walking client.

The Saluki, or gazelle hound, is a beautiful creature with origins in Iran, or former Persia. Historically, nomads used Saluki hounds for hunting and other tasks. Built for running, these agile dogs won’t stand still … not even for a picture.

This comical image was imagined by one of my close friends, art director Ton van Jole. We wanted to show, in an intelligent way, that the dog walker offered such incredible exercise for your dog that the animal in question would need a relaxing soak after their workout.

Of course, the Saluki being the kind of animal it is, I was only able to capture about five pictures of the dog actually standing sill in the bucket. I used those images and matched them to another image where this astounding hound had his head proudly in the air, and created one chill Saluki, getting his well-deserved rest.