How much can one van hold?
To show the unbelievable carrying capability of a Renault Van, I shot two builders carrying a heavy wooden pole. I captured the image of the two men using a single shot and pasted the image into a composition of two Renault vans. I also rendered a subtle backdrop with a slightly visible horizon using my computer.
This simple technique created a bold, striking example of the Renault vans’ scale.
This is an ad that was made for Renault, the French car manufacturer, when they launched a new Megane model boasting a superior Bose sound system. The adverts purpose was to suggest that the Bose system in your car is as good as any you would have in your house.
Location scouting for a large enough room with creamy walls and a concrete floor to make the art director’s vision come to life was proving to be too time-consuming. Due to the short production time, I decided to model the room, speaker mounts, wires, console and stereo in 3D. Only the car doors and carpet are photographed and pasted into the 3D model. This is just one example where CGI has saved time–and money–for a highly creative project.
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